Privacy Policy Statement for Enhanced Protection and Transparency

Privacy Policy

🔒 BlouseLine — Privacy Policy (2026)

1) Overview

This Privacy Policy explains how BlouseLine collects, uses, shares, and protects your personal information when you visit, browse, or purchase from our website, or contact us through any of our communication channels (WhatsApp, Email, Phone, Social Media).

By using our website BlouseLine.com, you agree to the terms of this Privacy Policy.

2) Personal Information We Collect

A. Information You Provide

When you place an order, register, or contact us, you may provide:

  • Full name
  • Phone number (with country code for international customers)
  • Email address
  • Billing and shipping address (with pin code / postal code)
  • Order details (products, size, color, design preferences, delivery instructions)
  • Wholesale business details (GST number, business name — for B2B buyers only)
  • Support messages and communication history (WhatsApp, Email, Phone)
  • Unboxing videos and product images (for exchange claims, as per Return Policy)

B. Information Collected Automatically

When you browse our website, we may automatically receive:

  • IP address
  • Browser type, device type, operating system
  • Pages visited, time spent, clicks, referring and exit pages
  • Approximate location (derived from IP address)
  • Cookies and session data

C. Payment Information

We do NOT store your full card details, UPI PINs, or banking passwords on our servers. All payments are processed securely by third-party payment gateways (such as Razorpay, PayU, Cashfree, or similar trusted providers).

We may only receive payment status, transaction reference ID, and last 4 digits of the card (where applicable) needed to fulfill your order.

3) How We Use Your Information

We use your information to:

  •  Process and fulfill your orders (confirmation, packing, shipping, delivery, exchanges)
  •  Provide customer support and handle queries via WhatsApp, Email, and Phone
  •  Send service updates (order confirmation, dispatch alerts, delivery tracking, important account messages)
  •  Improve our website performance, user experience, and store operations
  •  Prevent fraud, abuse, fake claims, and unauthorized access
  •  Send marketing communications about new collections, offers, and updates (only if you have opted in — you can opt out anytime)
  •  Conduct quality checks and resolve disputes (using unboxing videos and order data)

4) Consent & Your Choices

Order-related consent: When you provide personal information to complete a transaction, we use it for that specific purpose — processing the order, delivery, and customer support.

Marketing consent (if applicable): If we use your information for marketing (newsletters, promotional WhatsApp messages, festive offers), we will do so based on your consent where required. You can opt out anytime by:

  • Replying "STOP" to our WhatsApp marketing messages
  • Clicking unsubscribe in promotional emails
  • Contacting us at blouseline7773@gmail.com

Withdraw consent: If you change your mind, you may withdraw consent for marketing or contact at any time by emailing us.

5) Sharing / Disclosure of Information

We share your personal information only when necessary to run our store, such as with:

  • Payment processors (to process payments securely — e.g., Razorpay, PayU, Cashfree)
  • Shipping and logistics partners (DTDC, Delhivery, Bluedart, India Post, DHL, FedEx, etc. — to deliver your orders)
  • Customs and import authorities (for international orders only — as required by law)
  • Website platform and hosting providers (to operate the store securely)
  • Analytics and marketing tools (Google Analytics, Meta Pixel, etc. — only if enabled)
  • WhatsApp Business API providers (for order updates and customer communication)

We may also disclose personal information:

  • If required by law, regulation, or legal process (court orders, government requests)
  • To protect our rights, security, customers, and prevent fraud
  • If you violate our Terms of Service or attempt fraudulent claims

We do NOT sell your personal information to third parties as a business model.

6) Third-Party Services

Third-party providers (payment gateways, shipping companies, analytics tools, WhatsApp Business, social media platforms) collect and process information only as needed to perform their services. These providers have their own privacy policies, and we recommend reviewing them for more details.

If a provider is located in a different jurisdiction (especially for international orders), your information may be subject to that jurisdiction's laws.

7) Links to Other Websites

Our website and social media pages may contain links to third-party sites (Instagram, Facebook, YouTube, Pinterest, payment gateways, etc.). Once you leave our site, their privacy practices apply. We are not responsible for the content or privacy policies of external websites.

8) Cookies & Tracking

We use cookies and similar technologies to:

  • Keep the site working (shopping cart, login session, checkout flow)
  • Remember your preferences (language, location, recently viewed products)
  • Understand website traffic and improve performance
  • Measure marketing performance (Facebook Pixel, Google Ads, if enabled)
  • Personalize your shopping experience

You can control cookies through your browser settings. Disabling cookies may affect some website features like cart and checkout.

9) Security

We use reasonable security practices and industry standards to protect your personal information, including:

  • SSL encryption on our website
  • Secure payment gateways
  • Restricted access to customer data (only authorized BlouseLine team members)
  • Regular security updates and monitoring

However, no online transmission or storage system is 100% secure, so we cannot guarantee absolute security. By using our website, you accept this inherent risk.

10) Data Retention

We keep personal information only as long as necessary to:

  • Fulfill orders and provide customer support
  • Maintain business and compliance records (accounting, tax, GST, legal needs)
  • Resolve disputes and enforce agreements
  • Maintain records for at least 7 years as per Indian tax and compliance laws

When no longer needed, we delete or anonymize data where feasible.

11) Your Rights

Depending on applicable laws (Indian IT Act 2000, DPDP Act 2023, GDPR for EU customers, etc.), you may request to:

  • Access your personal information stored with us
  • Correct or update inaccurate or incomplete information
  • Delete your information (subject to legal and business requirements like tax records)
  • Withdraw marketing consent or unsubscribe from communications
  • Register a complaint or grievance

To request anything related to your data, contact: blouseline7773@gmail.com

We will respond to your request within 30 days of receipt.

12) Age of Consent

By using this site, you confirm that you are at least the age of majority (18 years) in your place of residence, or you have the consent of a parent or legal guardian.

We do NOT knowingly collect personal information from minors under 18 years of age. If we learn that we have collected information from a minor without parental consent, we will delete it promptly.

13) International Customers

If you are accessing our website or placing an order from outside India, please note:

  • Your data may be transferred to, stored, and processed in India
  • Indian data protection laws (IT Act, DPDP Act) will apply
  • For EU customers, we comply with GDPR data protection standards where applicable
  • For specific regional rights (CCPA for California, etc.), contact us via email

14) Grievance Officer

In compliance with the Information Technology Act, 2000 and rules made thereunder, the contact details of the Grievance Officer are provided below:

Name: Jetharam Dhaka (Founder & Owner) Email: blouseline7773@gmail.com Phone: +91 9725401243 Address: Shop No. 33/34, Avadh Textile Market, Surat, Gujarat, India

Any complaints or grievances regarding the processing of your personal data can be reported here. We will respond within 30 days.

15) Changes to This Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices
  • New legal requirements
  • Improvements in security and data protection

Changes take effect immediately once posted on the website. If we make major changes, we will update the effective date and notify customers via WhatsApp or Email where applicable.

We encourage you to review this Privacy Policy periodically.

 Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data:

BlouseLine Shop No. 33/34, Avadh Textile Market, Surat – 395002, Gujarat, India

  • Email: blouseline7773@gmail.com
  • Retail Phone: +91 8866700708
  • Wholesale Phone: +91 9725401243 / +91 8866454564
  • Website: www.blouseline.com

🔒 Final Statement

🛡️ Your Data is Safe With Us | 🔐 We Never Sell Your Information |  Transparent & Compliant

By using BlouseLine.com, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

Effective Date: [Insert Date When Published] Last Updated: [Insert Date When Published]